Search Engine Optimization for Affiliate Marketers

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business’ success.

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Always keep in mind that search engine optimization methods are important in developing your site’s status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and coerce increased business through your online business.

Rules For New Entrepreneurs - Practical Tips For Starting Right

It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

Don’t Quit Your Day Job

Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

Find Your Niche

The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”

Have an Online Presence

Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.

Refuse to Quit

Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped—but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Says Lesonsky, “Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure—just don’t repeat the same mistake!”

Ways to Make Money Online Without a Website

On the Internet you can find numerous ways to make money online without a website. Below are types of online program that you can join without having any website.

1. Online Surveys

The idea of online survey is that you will be given a survey that has to be completed by you to earn money. This surveys is conducted by companies who are observing the community to discover the best way to market their product or services. The amount of money you can earn per survey depends on the importance or the length of survey. Some survey companies doesn’t reward you with money. Instead, they giving you prizes/gifts or entering you to a lucky draw.

2. Get Paid to Read Email/Get Paid to Signup/Get Paid to Surf

From the description above, you know what you have do to make money. Yes, only by reading emails and click the advertisement inside or by signing up to various free to join programs or surfing on the internet you can make money online. Although the money you can earn isn’t much, this is the most convenient way to make money.

3. Online Investment

This program requires you to invest on their programs for a certain period of time and in return you will get the amount of interest based on your investment. This type of program involve a high risk, just like other offline investment. It also has the big chance of losing your money, because many of this programs are scams. Only a few of this type of program are legitimate. Usually, they offer a low rate of interest, but still higher than most bank offers.

4. Ebay Business

Ebay is a well known service that allows people to sell and buy products through an online auction. You can sell your antiques or stuffs that you no longer want to Ebay. Though selling your old stuffs and sell them to an online auction seems like not promising, there are actual people who has make a full time income on Ebay.

5. Marketing Affiliate Programs with Pay Per Click (PPC) Advertising

Recently this is maybe the most popular way to make money online without having your own website. The concept is by joining an online affiliate programs that will give you commission to sell their products and then advertise the product on sites that has Pay Per Click Advertising. PPC Advertising is a powerful advertising campaign that charges you a small amount of money when someone click your advertisement. If that person decide to buy the product your promoting, you get profit from your commission reduced by your investment on the PPC Advertising. The most famous PPC service is Google Adwords, run by Google. Just be sure that your investment on the PPC service doesn’t exceed the amount of commission you get from the affiliate program.

As you can see, each program has their own advantage and disadvantages. The last two ways mentioned above is considered more promising than the top three. In order to make a significant income with the last two programs, you have to know its secrets and techniques. Fortunately, there are many ebooks and articles online that can help you to get the best of those programs.

Rules To Live By When Choosing An Affiliate Program

So you've decided to become financially independent! You've chosen to work at home. Congratulations! I'm sure this is a decision that can turn your life around and lead you to financial freedom.

But that is going to happen only if you're careful enough to let it happen! There are a few things you should really look out for when deciding to work at home.

When you set out to give the work at home business thing a try, you'll find out that this was just the easy part! The hard part is to discover which one is right for you.

With all these so called "opportunities" that flood the internet, you should be very careful in choosing a work at home business. To help you, I have put together a few simple rules :


Rule #1 : Try to avoid "get rich quick deals"

Now that's a golden rule! Usually, when something sounds too good to be true then it probably is!

Oh, I know these sound appealing and of course you would like to get paid for doing nothing (so would the rest of us!). But don't you think that if these people had the magic solution to making big money they would use it instead of trying to sell it to you for whatever price?

It's sad to know that so many people end up feeling frustrated when they realize that they have wasted their time and hard earned money. There are no magic tricks! Commitment and hard work instead, can make you rich.


Rule #2 : Find a program that you really like and can work with

Another rule that's essential! Say that you come across a program that requires you to sell life insurance. You hate insurance people, you think they're full of hype.

So what, the compensation plan looks great! What would you do? Would you join the program? Could you picture yourself selling life insurance even if you hate the very idea?

The answer is that you're never going to make any money doing something you don't like!

The point I am trying to make here is, that you should go on and find out everything there is to know about the program you are interested in. Just spend some time doing an essential reading through the available material (company website, related articles etc).

Try to get an overview of how the system works and if you need more information or if you get confused , go ahead and ask the person who referred you to the program for help. Doing your homework always pays off.


Rule #3 : Make sure you know exactly what you're getting for your money

There are just too many companies out there that present you with sales letters as long as a book but not even a hint as to what you are actually getting in return!

If the product they're selling is that good and is going to make you so much money, why hide it? Why only mention it in the last few paragraphs?

Ok, I know, it's the way sales are closed. Still, you would like to know exactly what you're buying. It could save you a lot of grief!


Rule #4 : Perform a background check on the company

The longer it has been around, the better. This way you know that you're dealing with an established company that will not go bankrupt 4 months after you join!

It has been known for people to lose their online businesses and commissions owed to them for this very reason. Choosing a quality company is essential but can prove critical to the survival of your work at home business.


Rule #5 : Make sure you're going to get all the help that you need

It's just typical for someone to join a program, pay his membership fee or buy a product and then be left in the dark, not sure what on earth to do next!

Again, I'm repeating myself here but this is important, try to get an overview of how the system works, who your upline people are and how they can help you.

If you need more information or if you get confused, go ahead and ask the person who referred you to the program for help. In this way not only will you get an idea of how the program is structured but you would also be testing your referrer to see if he/she will respond promptly to your need for help.
But first, you have to have an idea of how the program works.


Rule #6 : Check out the compensation plan

Ok, so you've joined a program which, hopefully, is going to make you rich. Do you know how this is going to happen?

It's not necessary that you know every detail about the compensation plan from the first day that you join. But still, wouldn't you like to know if you're getting 5% or 60% commission on an average sale?
After all, it takes the same amount of effort to generate a sale. Wouldn't you like to be paid more?


Rule #7 : Do not spend much at the beginning

A legitimate work at home business should be able to operate at a minimum/low cost. You should not have to invest a lot of money in any home business. At least not in the beginning.

When you do decide to invest some money into your own home business, this should be your own decision, not someone else's and must arise from your understanding that a business is what you make it.

There are more rules that I can add to these and make a really long list but this is not my goal. My goal is to provide a clear path, a few steps that should be easy to follow through the minefield of schemes and "get-rich-quick" deals to a company you can really trust.

Using your own common sense is as important as having these rules in mind when looking for an opportunity or a work at home business.

Your decision to join a program should be the result of considering facts and should not in any case come from mere curiosity. Keep in mind that there are very few true work at home opportunities out there and you have to find the one that's perfect for you!

Low Cost High Profit Businesses

There are two type of people in the world. Those who see the glass half empty and those who see it half full. This experience was heightened for me when I had lunch with an old colleague from work and he began to complain about how only rich people could start a business. I thought he was joking.

As I sat and listened he ranted for almost ten minutes giving all the reasons he could not start his own business and get out of the rat race. He talked about the high cost of start ups, franchising and real estate development. When he finally came up for air I decided to ask simply ask him one question. Mark, “Have you every asked yourself what kind of low cost businesses with high profit margins are out there?”

He looked like he had been run over by a truck. I went on to say, “You are just asking the wrong question.” He sat for a minute and said, “Ok, if you’re so smart give me some ideas.” I said, “Great. Oh and by the way let's make it fun and focus on the ones you can work from home in your pajamas.”

Here are the 5 low cost high profit businesses I shared with Mark.

1. Internet Marketing: Do you have a computer in your home? If so you could be sitting on a gold mine. People use the internet to do all types of things. From a multimillion dollar wire jewelry making enterprise to a young kid from Long Beach California who created his empire teaching people how to play music by ear. Everyday people are getting on the internet and pursuing their own dot com fortune.

2. Tele-seminars: If you not a very technical person one of the best strategies is tele-seminars. With simply a telephone and a conference call line for your guest to call in on you can offer a class or seminar. You can either use it as a lead generator or you can sell your product or service from the seminar itself. An additional product can come from recording the class. Once you record the class it can become an instant product you can create passive income from.

3. Joint Ventures: If you like the idea of not needing a product or money of your own than the idea of joint venturing could be for you. This business is simply the art of the deal. You are paid in direct proportion to your ability to bring together two parties who would not otherwise know each other outside of your introduction.

For example if you combine company A’s products, knowledge,
resources and partner it with company B’s client list you get to share in the profits. And it would not cost you one cent.

4. Affiliate Marketing: What if someone else did most of the work but you got to share in the profit pie? Well, that is what affiliate marketing is all about. There are thousands of products ranging from digital down loads, books,seminars not to
mention hard products like computers, cell phones and other techie stuff. Your job is to find the products that your market is interested in and when you sell something you get a percentage of the sale. You can do this without having any inventory or the overhead of a traditional business.

5. Information Products: This is one of the most highly lucrative low cost businesses you can get into. If you have specialized knowledge or can do you can research and create products that are highly profitable. For example, one of the fastest ways to success is to interview experts in a high demand niche market.

Once you have interviewed these experts you can take the information and create several different products from the one interview. Some of the things you can do is sell the recording itself, sell the transcript of the call, use some of the content create an e-book or report or take several of the interviews and put them together for an expert tape series.

6. Network Marketing/MLM: I have always been a fan of network
marketing because the business model is as much about self
development as it is building a business. The premise is you find a company that you are passionate about the product, has a proven system and strong team leadership. Most of these companies are low cost of entry. And you build your empire leveraging the efforts of many.

Some people incorrectly believe you are going to get rich off the back of someone else. Not true. The very core of network marketing is built on the fact that you get paid in direct proportion of your ability to recruit, train, inspire, support and lead a voluntary group of people. For those who can do this the rewards are great.

7. EBay: I was recently introduced to the EBay craze by someone
who in the beginning had no money so he decided to sell a tape set a friend had created. This product was a compilation of interviews with successful entrepreneurs. Their first sale was $37.00 and they went on to build multi-million dollar empire. EBay is one of the quickest ways to get to a profit. You can take things that you have in your garage today and sell them on EBay tomorrow. Remember one mans junk is another mans treasure.

At the end of the lunch something interesting happened. My friend Mark was starting to see the glass half full. How about you? Are you looking for a business you can start without breaking the bank? The above five businesses are just a few ideas to jump start your thought process. However, make no mistake you can start a low cost high profit business and enjoy it while lounging in your pajamas.

Habits of Outrageously Successful Work At Home Businesses

You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive.  Why? Because they have heard countless horror stories of people who have lost their shirt trying to create a business from home. 

However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taking it to the bank.  So how did they do it? Why do some people struggle and never ever break even while others create outrageously successful home based careers?

There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits when implemented work to insure an outrageously profitable venture.

1. Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in.

Don’t get me wrong you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem.  And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it. 

2. Understand nothing happens until a sale is made.  I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close.

Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive.  But the real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.

3. Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others.

Robert Kiyosaki Author of Rich Dad Poor Dad says, “Business and investing are team sports.” The average investor or small-business person loses financially because they do not have a team.  Instead of a team they act as individuals who are trampled by very smart teams.”

While you are building a home based business you don’t want to do it alone. There are only 24 hours a day and you can’t do everything. You want to look for opportunities to outsource all non revenue generating activities.  Successful proprietors don’t waste a lot of time on filing and organizing.

4. Focus on the business not just working in the business.  What separates you from being able to create a company that provides you with great income and lifestyle versus one that you are chained to the doors is a matter of focus. Successful entrepreneurs focus on the big picture.

I’m saddened when people say, “No one can do what I do.” This might be true however it presents a great challenge. You are now a slave to your business. The business no longer serves you. The goal must be to take “you” out of as much of your business as possible.

Look for ways to remove you, automate and systemize the process. One of the ways to do this is to use the leverage of technology. You might want to use a website that allows people to order your product or service 24/7. Or you might write a book which can be sold while you are sleep. Get the picture.
                    
5. A highly successful home based business has a central theme or mission.  Many home based businesses never reach success because they are trying to do too many things at the same time. You might be saying, “But I want to create multiple streams of income.”

The problem with multiple streams of income can be a nightmare if approached incorrectly. New entrepreneurs often make the mistake of trying to create several profit centers from non aligned businesses. For example, you will find people who try to start real estate, network marketing and internet marketing all at the same time.

The reason you will almost never have success with this strategy is you can not build momentum. Each business has a totally different business model and you can’t leverage the energy of one to another.

However, the successful home based entrepreneur understands the law of momentum. For example, if you were an author one of your products would be the book.  However, you could spin that product into an empire by leveraging it into an e-book, tape set, work-book, seminar, boot camp and coaching program.

Do you see the power of having one central product or theme and how you can leap frog to success? You want to be focused and committed to a central theme. Once you have success you can add another stream of income. This trait is one of hidden keys to success.

6. Resilient and quick to adapt to change. This is one of the distinct advantage solo-entrepreneurs have over large companies. Often time’s large corporations invest thousands of dollars in a project and even when they know it’s not working they are slow to change. In Corporate America this may not kill a business because one mistake is just a cog in the wheel.

However, in small business your ability to change on a dime allows you test things and when things work you do it with massive all out action. And when something is not what working you simply let it go, test something else and move forward.

7. Commit to continual education. Now, I am not talking about another degree or certificate. There are plenty of people with plaques on their walls that aren’t able to create the income and lifestyle they want. However, I love the quote by one of the leading experts in self-development. Jim Rohn says, “Formal education will make you a living; self education will make you a fortune.”

Personal development and specialized knowledge often is the difference between a fledgling operation and one that has an outrageously bottom line. Why? Because successful people know that the best investment they can make is in self.

Make sure that you are always staying ahead of the curve and immerse yourself in your area of expertise. You can do this by attending seminars, tele-classes, boot camps or participating in coaching programs.

Do you want to build wealth from home? Cut your learning curve by modeling one or all of these traits from successful home based businesses. You will find when you model those who have had success you will too if you embody the same traits. Start today and you will be on your way to outrageous success.

Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace

Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace.  Hey, this month’s hottest techniques and information will be obsolete in six months.  Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule marketers have to stay on top of the latest marketing trends.

If you’re wanting to stay ahead of your business savvy competitors you’ll need to implement 3 tactics to stay one step ahead.

1.  Watch For New Advertising Methods

You never know what will work for you unless you take the time to experiment!  Who knows?  The next marketing experiment you test may be a million dollar idea.  Keep your eyes peeled for the latest marketing news. 

It never pays to put all of your eggs in one basket.  Don’t neglect the tried and true marketing tools that have been successful in the past.  Invest about 20 percent of your advertising budget and time into testing for new marketing strategies that will increase your profits.

2.  Spruce Things Up

Don’t get stuck in a rut.  Yeah, you have products that have been successful for years, but what would happen if you gave them a “face lift?’ Would you attract new customers?  Would your old customers enjoy the change?  You’ll be surprised at what a new packaging will do for old product sales.

Sprucing up doesn’t have to stop with your products.  A few minor changes in the store appearance can bring new life to your place of business as well.

3.  Diversify

The more products you have to offer, the more insulation you have against the decline in popularity of one particular item.  Don’t go out on a limb, when you’ve got a good thing going.  Look for products and services that compliment your current products and services. 

Don’t let the speed-of-light changes in the market take your business under.  Stay afloat with these proven tactics.

"Hello, I'm Johnny Cash"- Surprising Lessons For Work At Home Moms

I've unearthed some surprising bits of wisdom for new wahms by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.

1) Understand Your Man ...er, target market!

That's right. Do you understand your target market? Are you aware of her needs, desires and driving ambitions? Does your website speak to your target audience? If not, perhaps you should make some changes or your website visitor or customer will be "as gone as a wild goose in winter" too!

2) A Boy Named Sue

Life ain't easy for a boy named Sue...and life ain't easy for a wahm either. In your business you will have those confidence killers, dream stealers, fun suckers...whatever you want to call them. You will have people who try to tell you that you can't achieve your goals, that what you try won't work. Don't let them get you down!

Sue's father told him, "This world is rough, and if you're gonna make it, you've gotta be tough."

How can you get tough in your business?

3) Man In Black- or Branding 101

J.R. Cash didn't don the all black suit because he didn't have anything else to wear. It was his trademark. He wore all black for a reason.

What about you? Are you working on your brand? In a world full of Elvis Presleys and Jerry Lee Lewises, how will you stand apart? And remember, your target market doesn't have to be just like you- Johnny Cash wrote Folsom Prison Blues and connected with inmates when he had never yet step foot in jail!

4) The Legend of John Henry's Hammer

This song has two bits of wisdom:

a) Learn your business and you will succeed

John Henry's Daddy told him to: "Learn to a turn a jack, learn to lay a track, learn to pick and shovel too." Are you learning all you can about Internet Marketing so that you can succeed in your business? Do you reinvest in ebooks, coaching and mentoring, and software like John Henry's hammer?

b) Technology has its place but it can't take the place of humans.

When the steam engine threatened to take the place of men, Johnny proved that in the end, humans are more valuable. Learn to use technology (like autoresponders) but remember that your website visitor is a human and inject some of yourself into your marketing efforts.

5) One Piece at a Time

This ballad is about a man who decides to build a Cadillac. He steals one piece at a time from the assembly line "and it didn't cost him a dime". But in the end, it didn't work out exactly like he planned!

Does your website look like a pieced together jalopy? Are you unwilling to spend any money on your own domain and hosting, content with a free site cluttered up with ads?

6) In The Jailhouse Now

Please don't throw away your hard work by doing one of the following things:

Spamming
Copying other people's articles or content
Stealing graphics
Clicking on your Adsense ads
Not keeping records and neglecting to pay taxes

It just isn't worth it, and you may find yourself in the jailhouse. Much better to Walk the Line so you can sleep at night.

7) Ring of Fire

Maybe you've made a bad choice... entered into a shotgun romance with a business that's not right for you. Don't be afraid to realize this, chuck everything and start over! Don't beat your head against the wall if, after working hard on a project, you decide it's just not profitable. Better to find your match and pour your energies into that.

In this song, June Carter Cash chronicles her growing attraction to John. Though they were both involved with other people, they were obviously soul mates and ended up making music and growing old together for the next 40 years.

May you make beautiful music with your business!

Choosing A Business Opportunity - Starting Your Own Business

Millions of people are desparate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business.

There are many good reasons why this can be a wise move. Being your own boss means you can set your own hours. This can be very important if you have small children, or simply want to spend more time at home. Working from home can also save valuable time, if the alternative is spending two or three hours every day commuting back and forth to your work place. And of course, working for yourself also gives you the opportunity to make a whole lot more money.

In other words, being your own boss gives you that valuable commodity called freedom. It sets you free from the limitations of being someone else's paid employee, and in return makes you responsible for your own future. As a self-employed entrepreneur you are free to set your own hours, establish your own work habits, choose what work you will do or will not do, create your own products, drum up your own customers, and do what you have to do to make those customers happy.

And perhaps most importantly, when you are self-employed you are free to set your own prices and make as much or as little income as you are able. You will not have to answer to anyone other than yourself, your suppliers, and of course, the ever-present taxman, after you become successful.

**How to get started -- Two Alternatives**

There are two obvious ways you can go about starting your own business. The first way is to quit your day job and launch full bore into your new business. We'll call this the "All or Nothing Approach". The second way is to continue on with your current employment and develop a business on the side, in your spare time. We'll call this the "Spare Time Approach".

Depending on your point of view, taking the All or Nothing Approach can be either an act of bravery or just plain recklessness. Unless you are independently wealthy, planning and timing are very important with this approach. That's because once you leave your previous employment your source of income will be gone and you will have a limited amount of time to make your business work. It is "sink or swim". And you can sink pretty quickly without a source of income.

So that means you should plan the changeover to self-employment very carefully. Every situation will be different. An acquantance of mine was able to step from his quasi-government job into a private consulting business because he spent the last few months of his employment developing leads and contacts within his industry. When he went on his own he had customers waiting in the wings and was able to more than double his income in his very first year.

But most of us are not so lucky. We do not have the quality leads or the specialized skills. Nor do most of us have the opportunity to use our present employment to build a launching pad of potential customers before we take off into the wild blue yonder of self-employment. Most of us are starting from scratch with a few vague ideas, a questionable set of yet-to-be-defined skills, and severly limited income. So our venture into self-employment had better take off within a few months or we're likely to crash and burn.

That is why the Spare Time Approach is best for most new self-employed entrepreneurs. The Spare Time Approach lets you test your ideas, develop your skills, and build your business slowly. If you are unsure about the products or services you intend to sell, the Spare Time Approach lets you try out different product lines and see how well they fit in with your overall objectives. Often new entrepreneurs find that their first ideas are not realistic, or there is no market for the services they want to provide. Or they find they cannot charge enough to make any money providing the products or services they have chosen.

**Choose your product carefully**

Like all new entrepreneurs, whether you take the "all or nothing approach" or the "spare time approach" you should be very tight-fisted with your limited resources. That means do not invest any serious money in a product or business idea until you have checked it out thoroughly. The best way to "check it out" is to:

- Talk to people who are already selling the product or service.

- Establish the credibility of the person or company providing the product or service.

- Make sure the company provides on-going support for their product(s).

- Make sure there are no hidden or unexpected costs (such as franchise fees) that will eat away your profits.

This applies whether you are looking at an online product such as an MLM or affiliate scheme, or a more traditional product or service aimed only at local customers.

For example, an associate of mine produces Business Card Displays. The idea behind this product is that it provides new entrepreneurs the opportunity to set up an advertising service for local businesses. With this product, the entrepreneur creates a network of displays placed in high traffic retail outlets like grocery stores, hair salons, and bowling alleys. Then local advertisers can place their business cards in one of the compartments in the displays across the network. If someone browsing one of the displays sees a service they are interested in, they just take a card for future reference.

Sure, it's not everybody's cup of tea. But for someone willing to put in a few months of hard work at the beginning, it is a pretty easy way to create a business that will return a handsome income for years to come.

And this manufacturer stands behind his product. He can show you examples of successful advertising networks where his displays are used. He will also provide testimonials and contact information from real people whom you can ask how well the product is working for them. And to top it off, he uses the product himself in a network of over 40 displays, and can provide hands-on information about how it actually works in a real-life situations.

This is pretty rare in the world of "business opportunities". Many are run by "take the money and run" types who make wildly exaggerated claims about how successful you can be. But in many cases they have never actually made the idea work for themselves.

As any successful entrepreneur will tell you, your choice of products is crucial to your success or failure. Many products are simply bogus ideas with no hope of working. And many others are designed to produce maximum profits for their creators, and minimum profits for people like you and me who sell them. So no matter how hard you work, or how committed you are to being successful, if you choose the wrong product you will be operating with a millstone around your neck.

Pillars of a Solid Home Based Business

In this day and age it is almost impossible to maintain a decent standard of living on one paycheck, but in a family where children are involved it is not always feasible for both dad and mom to have a job outside of the home.  Daycare expenses, the need for a second car, and too much time away from the children are some common drawbacks.  This however is the exact situation that a Home Based Business works to its greatest advantage.

Home Based Businesses are great and can be extremely profitable but without the proper knowledge and tools you can waste an incredible amount of time and/or money which defeats the purpose you started out with, namely to make money and have time to do the things you want to do. This article was written to give the average person like you and I a practical guideline to getting started in a home based business the right way, and to save you wasted time and money.

My experience has shown me that there are basically 3 main pillars or principles of a solid home based business.

Pillar #1: It must have minimal start up cost.

A home based business that has a high start up cost will take longer to see a profit, and as we said earlier, time is one of the things we are trying to cut down on. Minimal cost will also make the home based business more assessable to a larger amount of families or individuals who are just starting out.

Pillar #2: It must be easy to set up and maintain.

The more complicated your home business project, no matter what it is, the more likely you are to give up out of sheer frustration before you see a profit. A business that is easy to set up and maintain will give you confidence and a sense of accomplishment as you complete each simple step in the process.

Let's face it if you enjoyed wasting a lot of time and effort maintaining a home based business you would not be reading this article. This is about freeing you to spend time with your family and doing the things you love, not creating another taskmaster to replace your job! The first two pillars of a solid home based business are necessary for the third to occur.

Pillar #3: It must have a quick return on investment. (ROI)

You can spend months building a home based business but it there is never any real profit generated in a reasonable amount of time many people may get discouraged and give up. What is a reasonable amount of time? I would plan for a time frame on the order of weeks instead of months. Depending on the type of home based business some people have had a decent ROI within days, and unbelievable as it may sound some businesses that deal with affiliate marketing and sales can see profit as early as 15 minutes from startup!

You may be thinking to yourself "that's too simple!" Let me say that within these 3 pillars there is plenty of detail to keep anyone busy. The business that you choose to start should definitely be something that interests you and possibly even something that you already have a measure of experience in doing. Whatever home based business you get involved in make sure that it is propped up by the 3 pillars listed in this article. Do not make the mistake of overcomplicating your efforts or you will see very quickly that you will get bogged down with a lot of needlessly wasted time and effort.

Here's to your home based business success.